Education †Teacher Essay

The â€Å"education† has been derived from Latin words â€Å"Educare†. â€Å"Educare† means to train, to bring and lead out’, so we can say that education is to bring up, to developing and shaping up the individual talent and his inner potentialities. Definition: Education is a process in which and by which the knowledge, characters and behavior of the human being are shaped and molded. Education is lead to the enlightenment of mankind. According Imam Gzali Imam Ghazali said that education is a process which enables an individual to distinguish between the true and false, the good and bad, the right conduct and the evil doing. Educational policy: Education policy refers to the collection of laws and rules that govern the operation of education systems. Education occurs in many forms for many purposes through many institutions. For example early childhood education, two and four year colleges or universities, graduate and professional education, adult education and job training. Therefore, education policy can directly affect the education people engage in at all ages. Policy 1979 Page 1 National Education Policy 1979 By Roll No. 01,48,12,37,41 National Education Policy, 1979. On 29 March 1972 Zulfiqar Ali Bhutto announced the education policy. As a result all private education institutes were taken into national grip and brought changes in all other aspect of education. July 1977 General Zai-ul-Haq announced that new administration wanted to impose Islamic system. They considered it their aim. They believed that goals could not be achieved unless educational system based on Islamic system. For this purpose General Zia-ul-Haq conducted the conference of teachers, educationalist and of intelligent people. This conference gave recommendation for whole educational system. Muhammad Ali Khan announced this national policy. The main purpose of this policy was to impose education on Islamic system and to impose Urdu language by means of education. Main aim of the National Educational Conference 1979 was: ? Fostering loyalty to Islam. ? Creation of concept of Muslim Ummah. ? Promotion of science and technical education. Recommendation The main recommendation of the education policy of 1979 was following. 1. Elementary Education ? ? ? ? ? In coming five years 13000 schools will have opened Schools will have opened for those girls that were deprived from formal education Enable the students to stand on their courage Residential irony and training centers will have constructed for rural female teacher 5000 masjid will have constructed and books will have provided free of cost 2. Secondary Education ? 2000 new secondary institutes will have opened and converted 1000 middle schools into secondary institutes ? In the curriculum of secondary education new subject will have added ? Scope of secondary education will have intended so that students found take part in productive activities ? Secondary education will have considered from nine class to second year Policy 1979 Page 2 National Education Policy 1979 By Roll No. 01,48,12,37,41 3. Higher Education ? In selected girls colleges of all provinces post graduates classes will have started ? Valuation will have given to teachers of University to extend their education & professional training ? Scholarship will have given to intelligent students and teachers ? In coming five years no other new universities except women universities. New buildings of colleges will have constructed for girls and boys ? Provincial government will responsible to bear all expenses of universities Features: It was said in nation policy 1979 that education is a continuous process. Any educational policy cannot complete without education. Main features of recommendation are given below. 1. Masjid School It was planned in national educational policy that masjid schools masjid will have opened in these schools other subjects will have together alongside primary education. Moreover it was decided to open 5000 masjid school 2. Women Education It was recommended in policy to establish separate women university. Main point was to get attention of women towards education 3. Special Education It is also recommend in policy that central government will have prepared plans for the education of blinds, handicap able. Such person will have prepared to ea rn their livelihood 4. Establishment of private Institution In national policy establishment of private institute were allowed in this way education of inhabitants of country will have increased. Policy 1979 Page 3 National Education Policy 1979 By Roll No. 01,48,12,37,41 5. Mohallah Schools It was recommended to open Mohallah schools for those girls that could not get admissions in formal educational institutes. For this purpose 5000 school were opened 6. Religious Education Arabic will have compulsory up to 8th class. It will have taught as a compulsory subject 7. Village workshop schools It was recommended in policy to open workshops schools for those children who leave study. Main purpose was to enable them to earn their livelihood. 8. Medium of instruction It was planned in policy that all English medium school that get government aids will consider Urdu language as a medium of instruction IMPACT: 1. Clear foundation of education In national educational policy Islamic Ideology of life was considered as base of education 2. University Grants Commission It was decided in policy to give university grant commission to university to save their problems moreover it was said that government would bear expenses of university and these amount were given a grant commission 3. Urdu Language. It also decided in educational policy that all official work will have performed in Urdu language. It was compulsory for English medium schools that get government aids to adopt language selected bay provincial government Policy 1979 Page 4 National Education Policy 1979 By Roll No. 01,48,12,37,41 4. Islamic Madras’s According to the decision of national policy those people were held for public services that have certificate from Islamic Madras’s. in this way benefits of Madras increased and preached Islam 5. Teacher welfare Residential colony was constructed for rural teachers. For getting external & in internal education scholarship was given to teachers Milestones achieved by Education Policy 1979: 1. The medium of instruction was switched over to Urdu in government schools. 2. Private schools were allowed to have English as the medium of instruction. This led to the operation of two different systems of education within the country, one for those who could afford private education, and one for the rest of the nation. This two tier system contributed to a widening socio-economic inequity with the consequent feeling of injustice and resentment. 3. The policy of nationalization was reversed. 4. The private sector was encouraged to open schools. 5. The funding of universities was made through the Federal government. Suggested strategies to achieve goals of Policy: 1. Merging madras and traditional education. 2. Urdu as a medium of education. 3. Effective participation of community in literacy programs. 4. Linked scientific and technical education. 5. Separate instates for male and female. 6. Mosque schools. Implementation: This policy was not implemented properly and failed due to lack of planning and financial resources. Policy 1979.

Business Studeis Market Analysis

Business Studies- Market Analysis Homework â€Å"Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives. † Discuss (18marks) Market analysis – The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past – present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors the business may face.One reason why market analysis is essential for a company like Samsung to achieve its marketing objectives, is that market analysis acts as a sales booster, as it builds direct relations with consumers – therefore knowing their demands, by Samsung knowing what the customers want and need they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer, LG, or Apple in the telecommunications industry.In doing so Samsung would build a customer base, and if sales were to increase more intensive research could be carried out as to ascertain more ideas from customers for future products. Furthermore it is essential that Samsung meet their customer’s demands, this is so that the company can become more efficient, by doing so, waste can be eradicated and inadequacy also. Therefore costs can be lowered within Samsung, increasing the amount of profit that can be made, with the eradication of waste this also lowers marketing costs, as the amount of pr oducts needed to be marketed is lowered. Here it is therefore evident market analysis is essential as this allows Samsung to save money, optimising their profit margins.The success of the company in the case of meeting customer needs and becoming more efficient, relies mainly on that of market analysis which contributes to objectives in these areas being met. In addition, on the other hand market analysis is not always essential when achieving market objectives, this is clear as, in the case of Samsung their market and competitors are rapidly changing frequently, so therefore market analysis would be pointless and time would be wasted, time = money, thus meaning money would be lost on research which wouldn’t be useful in the long term for Samsung but merely the short term. This would therefore make it hard for Samsung to achieve its objectives.Samsung’s market is constantly changing and the demand for new products is constant. Not only is the market rapidly changing bu t competitors also – as stated, for example Samsung’s competitors mimic and undercut Samsung’s promotional offers and match their prices, thus meaning market analysis would not be the best option for them in achieving objectives, this would not allow Samsung to gain the best possible competitive advantage over competitors, but simply aid competitors in gaining the competitive advantage over themselves, the best way for Samsung to complete a market objective associated with profit would be to copy the actions of competitors and also use penetrative pricing to undercut them.Another reason why market analysis may not necessarily be the most effective way in achieving marketing objectives is that when retrieving research the retrieval of secondary research proves to be costly, although cheap it is often useless, and out of date, and in the case of Samsung’s rapidly changing market then the use of secondary data would certainly not be an option for considerati on, this therefore results in Samsung basing their research solely on Primary research via that of customer feedback or questionnaires, which is the most costly of the two, however proves most effective when put into action and contributing to marketing objectives. In conclusion, in the short term I believe it is best for Samsung to use market analysis to its full potential to gain the competitive advantage needed, although costly it may pay off in the long run, however in the long run I believe that it will become costly though, as market research would need to be carried out on frequent occasions in this case of Samsung and therefore would prove too costly for the company, and this money spent could be used elsewhere perhaps on the production of more products.

Credit crunch Essay Example | Topics and Well Written Essays - 2500 words

Credit crunch - Essay Example At this point, credit rationing takes place. In most times, a credit crunch is followed by a shift to quality by the lenders and owners of capital as they look out for investments which are less risky normally at the expense of the medium and small sized enterprises (Hull 2). The credit crunch has had an influence on small and medium sized business in various adverse ways. Despite its significant and largely powerful impact, the credit crunch might not be the sole reason for the inadequate success of some selected small and medium sized business enterprises. The growth of the credit crisis will also be taken into consideration as it is crucial in evaluating the way and the manner in which it has influenced the small and medium sized businesses in the dimension it has. As the credit crunch is a very much late feature in the current economy, its growth is frequently varying. Nevertheless, its growth since its inception in the global perspective has been put into consideration. The world economic crunch which started in 2007 was perhaps the most phenomenon shock to ever affect the economy of the United Kingdom to be ever remembered. Ever since the onset of this predicament, so much has taken place that might initially have been assumed to be impossible: The implicit nationalization of two of the largest banks in UK, a state deficit which came in double digits, a depressing grading on the AAA credit rating of the UK, a decline in Bank of England’s base rate which went down to 150 basic points lower than its previous all time low and a programme quantitative easing of  £ 200,000 (Heine 27). These phenomenon occurrences have called for essential reforms of the conventional evaluation of the UK economy. As it is a contemporary feature in the current economy it is frequently growing and thus regularly having an impact on all forms of business including small and medium sized enterprises. Small

Discussion Assignment Example | Topics and Well Written Essays - 1000 words

Discussion - Assignment Example Information gained contributes to the enhancement of purchase intentions. Further on the consumer moves forward in search of other competitors related to the same product category and then selects the one that best suits one’s need and purchase potentials. In this stage the consumer tends to deal with a plethora of options relating to the product and chooses the one that turns out to be the most applicable. Finally the consumer generally in the course of making high price purchases like luxury cars tends to continually revaluate the decision by focusing on gaining more information that further reinforces one’s purchasing intentions (Baines, Fill and Page 83-86). Automobile companies like General Motors to increase the level of consumer attention tend to enhance their relationship aspects has created a website that helps the consumers choose between a large number of options to select the vehicle suiting their needs. Further the website also informs the consumers relatin g to the different financing options and also the cost parameters related to the different models. General Motors in such ventures also tends to present to the consumers a comparison between its models with other models produced in the same category by its competitor firms. This mode of communication rendered enhances the dimension of consumer loyalty for the luxury goods company here acts as an effective advisor tending to meet the needs of the consumer. Moreover the level of consumer advocacy is enhanced by firms like General Motors inviting the people to take test drives of their models for a continual period of 24 hours. This strategy pursued helps in enhancing the consumer’s relation to the commodity thereby rightly increasing the likelihood for the purchase (Urban 77-81). Thus it is evident that use of information technology has contributed to the development of customer relationship activities for the luxury goods and vehicle companies thereby contributing to the devel opment of brand awareness. The enhanced use of internet based marketing and promotional events contributes to the pulling of consumer interests for the commodities in the pursuit of creating increasing the level of consumer awareness (McGovern, Court, Quelch and Crawford 74). Consumers of luxury good and vehicles further tend to search of new and innovative relationship aspects with the respective companies in the form of evidence of loyalty ventures through which they can earn rebates and occasional or promotional discounts. Introduction of loyalty schemes and creation of loyalty club by the companies tends to excite further consumer attention and interest in procuring the merchandises concerned from the concerned companies (Fournier, Dobscha and Mick 48). Consumption of a Luxury-Car from the Experimental Perspective The consumption patterns of consumers in terms of procuring luxury cars and merchandises tends to be largely governed by the opinions, value sets and attitudes develop ed by them in relation to their existing social and cultural framework. Again the preference patterns of the consumers are also governed in terms of the ideologies reflected by the different groups to which they relate to. Social and cultural affluences along with group influences tend to largely govern the purchasing patterns of the c

Critically analyse the approach to Knowledge Management at Tata Steel Essay

Critically analyse the approach to Knowledge Management at Tata Steel - Essay Example Knowledge management was defined by Davenport (1994) as a process of procuring, sharing and using the knowledge in an effective manner. King (2009) on the other hand made his approach in an organizational perspective. He defined knowledge management as planning, organizing and motivating the human resources in order to control the systems and processes in an organization to make sure that all its knowledge associated assets are efficiently employed to achieve organizational goals. Davenport (2005) explained that knowledge management has become very crucial for an organization to gain competitive advantage over its rivals. Knowledge is being considered as a commodity which is used by a firm in order to improve its product, services and operations process. Thus knowledge being an intellectual asset is increasingly appreciated by the organizations in order to ensure future growth and sustainability. Tata Steel first initiated the Knowledge Management process in the year 1999, with an aim to exploit the unused knowledge base in the organization. The company realized that the implementation of the knowledge management will bring about a holistic change in the entire organizational culture. The company established an archive, where all the employees shared their experiences, knowledge and individual process via the intranet. As a result it created a knowledge repository which allowed all the employees to have access to each other’s knowledge and experience. The repositories of individual department were connected to the parent archive, so that any employee irrespective of his department could have access to the huge database of organizational data. After a year of establishing the knowledge repository, the company decided to introduce knowledge communities. It acted as a public forum for likeminded employees where they could share individual experiences and participate in b rain

AUCA Essay Example | Topics and Well Written Essays - 1250 words

AUCA - Essay Example Also, their stories captivate people such that for instance the tale of Ghismunda and Tancredi is translated into so many languages like Latin severally and Italian among others because it appeals to people’s emotions greatly. These two stories are similar in a number of ways. Both Ghismunda and Madonna Filippa stand up for themselves. Nobody would stand up for them and they both brave up and speak up to defend themselves. Moreover, they both stand up to defend their love. Filippa Madonna is accused of adultery and she is encouraged to plead innocent but she boldly pleads guilty and even goes ahead to speak against the cruelty that the society has on women. She sees it unfair for all the blame to be put on the woman yet even the man in adultery and the husband of the adulterer could be at fault. She explains that, â€Å"†¦Sir, it is true that Rinaldo is my husband, and that last night he found me in Lazzarinos arms, in which I enjoy myself. And because of the good and perfect love I have for him, many times I have done this, which I would never deny. But as I am certain that you know, the laws must be fair and made with the agreement of those who are affected by them. In this case it is not so, sinc e this law affects only the unfortunate women, who much better than men could satisfy many. And besides this, no woman agreed when the law was made, and no woman was ever consulted. Therefore, we could justly define this law as unfair.† â€Å"†¦Is it not much better to serve a gentle man who loves more than himself than let it wither or go waste?† On the other hand, Ghismunda stands up to her father for her right as a woman and states all the reasons she actually took matters to her hands and found for herself a lover. She also gives her reasons for choosing the man she chose despite the father’s seemingly displeasure for choosing

How will Spotify change the traditional music industry Assignment

How will Spotify change the traditional music industry - Assignment Example try, where consumers do not purchase their music, and where artists, producers and the company itself to not generate profits by directly selling music, surely, Spotify generates in a lot of changes in how the music industry works. In this case, the researcher would like to look at how Spotify changes the traditional music industry by using the five forces, which includes the following: Supplier Buyer Competitors Threats of New Entrants Threats of Substitutes In addition, the researcher would also try to integrate the different strategic maps used in the module, in able to provide a deeper breadth and insight into the analysis of the entry of Spotify in relation with the traditional music industry. In particular, the researcher would focus upon using the triangle map and the delta model to give deeper insights on the changes that Spotify will bring to the music industry. How would Spotify then affect the force of suppliers in the music industry? Of course, in the music industry, one of the main suppliers includes the company that distributes music to consumers, which in this case is the Swedish company Spotify. However, it is important to take note of the fact that the supply process is not a simple process, but it is rather complicated; this includes agreements with respect to the artists and the producers of the music that Spotify is about to offer to consumers. In the traditional music industry, the supply process goes this way: the company (which either distributes music through the sale of CDs or downloadable digitized music) pays royalty to the artists of the music. Then, the distributing company would earn profits through the direct sales of the copy of the music, to where the artists would also have some percentages. In this case, extra income for the company... The "How will Spotify change the traditional music industry" essay, describes the effect of the Spotify on the music business. While Spotify actually believes that â€Å"artist payments are increasing all the time as ad revenues and subscriptions go up†, it actually remains to be proven in the future. Such circumstances may pose threats with respect to the supply side of the music industry. However, the major change in the supply side (using the Delta model) would be in the form of redefining the customer relationship, wherein the supplier would need to establish long term relationships with their consumers in order for the company to ensure artists that they would get competitive royalties, as well as ensuring that they would attract enough ads so that they can get enough revenues to make artists happy and make their business profitable. With regards to the buyer side of the music industry, Spotify also introduces major changes. In traditional companies, they actually entice customers to own albums and other music collections for their favoured artists through their purchase of CDs or downloadable digital files. In this case, the central theme would include inducing consumers to actually own music, and expanding their personal collection. In this case, the major break with Spotify is that it does not induce consumers to own a personal collection of music; on the contrary, it entices consumers to enjoy the music that they want, when they want, and where they want, without actually owning it.

Research Methods-Planning and Evaluating Research based on a Essay

Research Methods-Planning and Evaluating Research based on a Questionnaire - Essay Example The effectiveness of the selection process relies on the amount of knowledge on the researchers’ hands concerning sampling (Cohen & Lea, 2004). The sample population should be enough to address the issue at hand and as a researcher, one should avoid biased sample sizes ensuring that the sample size is neither excessive nor small. Questionnaires can be administered and be distributed in a number of methods depending on the study’s scope. The different ways in which questionnaires can be distributed includes using postal services, telephone, electronic, and through personal administration or self-reports. All the methods used in the distribution of questionnaires as pointed out depend on the scope of the survey undertaken in terms of costs and time (Kalof & Dan et al., 2008). Administration of questionnaires to a sample in far locations is best distributed according through postal, telephone, and electronic mode. The three methods are effective in cost reduction while at the same time ensuring the researcher gets the input of respondents in far areas (Patton & Patton, 2002). However, the most effective form of distribution is through personally administered questionnaires or self-reports. This method involves the interviewer or researcher administering the questionnaires to the respondent physically. Th e physical presence of a researcher is important in the provision of guidance and clarification to respondent while at the same time ensuring they establish a rapport with their respondents (Patton & Patton, 2002). Self-reports and personally administered questionnaires yield high response rates in comparison to other modes of distribution and thus researchers should ensure they use it as a tool for research. Likert scales are important components of research especially when conducting a survey with the aid of questionnaires. The scale can be described as an ordered scale where respondents are availed with options to

Art Essay Example | Topics and Well Written Essays - 750 words

Art - Essay Example This paper talks about the some of the works of Auguste Rodin in regards to their detailed compositions like texture, color, form and matrial. Auguste Rodin Auguste Rodin was a french sculptor in the modern era who did not rebel on the past. Unlike other artists who deliberately changed their ways and created masterpieces that had undertones of mockery of the previous period, Rodin remained a traditional sculptor and took a craftsman-like approach to his works. He possesed a unique ability to work on complex materials. Most of his famous sculptures, departed from the traditional themes of mythology allegory, were criticized that made him become sensitive towards his critics. Nevertheess, he continued on his style, far away from the used-to-be themantic sculpture of the predominant figures of the past, and celebrated realism and individualism. As time went by, accompanied by a series of works, his stature in the artists' social ladder increased a few notches higher and gained increase d favour from the government and the artists community. Modernism 3 The Age of Bronze One of Rodin's works that troubled the critics and enticed them to lambast him for not having a conrete theme was The Age of Bronze. Speculations were in the air that Rodin intentionally scuplted his work without a theme. But due to its realistic and lively figure, it gained the attention of the many, which aslo fueled the critics to accuse him of surmoulage. He strongly denied the accusation and defended his work. He wrote and presented photographs of his model to newspapers to show how the sculpture differed. The Age of Bronze became one of Rodin's most famous works due to the controversy it brought to the eyes of the critics. The intricacy of the details of a man's nude body, held an unconventional pose, was sculpted well-enough for it to look alive. It takes a genuinely brillant artist to be able to sculpt a bronze material and still come up with a realistic form of a nude man. Tagged with perf ect lights and shadows, they made the sculpture an intriguing work of art, which eventually led to being bought by the state. The sculpture was purchased for 2,200 francs. Rodin drew inspiration for his first full-scale sculpture from Michelangelo's Dying Slave and was shown at the Paris Salon in 1877.(Rilke & Rodin, 2004, 27) St. John the Baptist Preaching St. John the Baptist Preaching is Rodin's second full-scale work and again a nude man. Due to the charge of surmoulage for his previous work, he made his second piece bigger than a life-size statue. The statues gives an appeal that he is walking towards the audience while both feet are on the ground. The odd positions of Rodin's works became his signature. The peculiar sense of movement of Rodin's model was captured in his product. Modernism 4 Rodin's interpretation of St. John the Baptist is a man preaching while walking. Although it may appear that the stance of the man is a bit odd, since both feet are on the ground, it depict s a walk of a determined man, emotionally firmed on his preaching. Rodin later explained how he came up with the two phases of a stride in order to suggest a movement. It is evident in the sculpture that the man, St. John, is preaching to a a group and his conviction is noticed. According to studies, the form of the model was excellently sculpted with an outstanding delivery of its message. The shadows on the ribs, the details on the facial expression and the

Racial Disparity in Criminal Justice Essay Example | Topics and Well Written Essays - 2000 words

Racial Disparity in Criminal Justice - Essay Example Death penalty or execution is the most severe sentence that the United States and other countries use particularly for rape and murder cases. Military laws and federal states have also bestowed capital punishment for other crimes like espionage, treason, kidnapping, desertion from military service and robbery. The fact that state prisons are full of a disparate number of inmates who are people of color and who are on death row is a clear indication of racial disparity in sentencing. In other words, today’s capital punishment is a system that vents the anger of society over crime crisis on a select group. As far as death penalty is concerned, the contagious existence of racism has not slackened with time and this crisis is not confined in one area. One of the possible causes for this abiding problem is that the juries who make the critical decisions on death penalty in the United States are almost exclusively white. An empirical study at Law School in St. Mary's University indi cates that in the U.S, there is only one percent African-American District Attorneys in counties that use the death penalty while the other chief District Attorneys are white with a percentage of almost ninety-eight.

Introduction to Information Systems Essay Example for Free

Introduction to Information Systems Essay Abstract For my final paper I will Identify three vital tools of knowledge management and knowledge management systems, social networking systems, (CRM) customer relationship management, and (31) business intelligence. I wlll explain how an organization can utilize knowledge management resources to assist the company in running a successful business. will also explore knowledge management as we know it today. Knowledge Management Introduction Knowledge management is crucially important to any organization for resources which aids a company In providing its staff with the most accurate data needed in uch a competitive and fast passed time. We will explore three tools that aid us in knowledge management and learn how these tools are of great benefit to a successful business. We will also look at knowledge management as we know it today. Narrative sections There are three vital tools of knowledge management and knowledge management systems I want to explore. They are as follows: social networking systems, customer relationship management and business intelligence. Information technology aids knowledge management to provide up to date and ccurate data desired on a moments notice to companVs members. A knowledge management system is of great value for any organizations in everyday situations by enabling the employee access to other colleges documents and information. Knowledge management systems allow each staffs member the capability to stay organized and utilize figures and data from the organization. Being able to share this information throughout the company can help the organization in providing a better quality job that may even lead to improvements. Each business varies in the types of knowledge management needed to run its rganization trom documents, technology, networks, just to name a few. Each type ot knowledge managements can accommodate different business methods from push strategy; pull strategy, competence management to databases. You must first distinguish between the vast types of knowledge to understand the different kinds of knowledge management needed. Different fields focus on different types like explicit knowledge, tacit knowledge, and embedded knowledge. sale or a great investment opportunity. A social network allows a company to interact with its customers and employees all around the globe. More businesses are growing by staying connected with its customers with Facebook and Twitter. Social networks give a company the capability to reach a broader audience via the World Wide Web. The larges social network site today is Facebook which a lot of companies are beginning to utilize. Social networks operate through person-to-person and social influence. Companies can target their customers through social networks and optimize their social outreach. Companies also have the capability to respond to a customers concern and engage in a meaningful connection with repeat and new customers. With the hundreds of networking sites to access, it can be a challenge to manage multiple social sites, but the opportunities are endless. Customer relationship management provides an inside look to its customers purchase patterns that help plan the organizations sales activities. CRM will allow a company to target customers and generate leads for their sale items. Customer relationship management allows the business the needed information to better understand their customer base, building a more efficient business relationship between company, customer and distributer. With such important information gathered, a company can deliver customer gratification while make the most of its profits. A business can utilize CRM software to focus on the customers specific consumptions and thus tailor to their needs. CRM software provides a company with a buyer history and preferences leading to potential buys. Shoppers buying patterns can help to cross sell other items. Shoppers can be made aware of available items of their preference making for an easy marketing strategy. Business intelligence is raw information gathered from a data warehouse to help ake effective business decisions. With business intelligence you can better understand the strengths and weaknesses of your company and stay competitive in todays market. With the proper information and good IT support a company can operate with good business intelligence. There are steps to properly utilizing good business intelligence. Gathering of information and incorporating existing information is the key to decision making. Data Marts are critical to help its members gain access to specific information needed. For better decision making, each epartment can access only the portion of information it requires versus being overwhelmed with unnecessary information. Being able to access the right information and the right time will help minimize errors of duplication and help run each department efficiently. Having the right software with good IT makes for a successful business. advantage of every source available to you. Your organization will run efficiently and with minimal inaccuracies. Focus on delivering up-to-date data for timely decision making.

Various Components Of Computer Network Structure Information Technology Essay

Various Components Of Computer Network Structure Information Technology Essay What are the various components of Computer Network structure. Explain in brief. Write down the differences between connection oriented and connectionless services. Explain in brief the topologies that are used for broadcasting type of communication. Television channels are 6MHz wide. How many bits/sec. can be sent if four levels digital signals are used? Assume a noiseless channel. Which of the OSI layer handles each of the following: Breaking the transmitted bit stream into frames. Determining which route through the subnet to use. Providing compatibility in data and text. Providing terminal compatibility. Providing facility for remote login. Sketch the Manchester and Differential Manchester encoding for the following bit stream: 0111000111001101 For differential Manchester encoding assume the line is initially in the low state. UPTU 2007-08 Attempt any two parts of the following: (102=20) What do you mean by a computer network? Explain in detail various goals and applications in real life of computer networks. Give different categorization of the computer networks. What are internetworks? How you will categorize internetworks using above categories of computer networks. Give a detail description of the functionality of different layer of OSI model. UPTU 2008-09 Attempt any two parts of the following: (102=20) (i) What do you mean by network topology? Explain in brief any three such network topologies. (ii) What is difference between TCP/IP and OSI model? What are channel types in ISDN to construct the transmission structure of any access link? Explain them. Which types of transmission media are used at physical layer transmission? Give a comparative study of different transmission media in guided media. When unguided media is suitable for transmission? UPTU 2009-10 Attempt any two parts of the following: (102=20) What are the reasons for using layered protocol? A system has an n-layer protocol Hierarchy. Applications generate messages of length M bytes. At each of the layers, an h-byte header is added. What fraction of the network bandwidth is filled with headers? (i) If a binary signal is sent over a 3-kHz channel whose signal-to-noise ratio is 20 dB, what is the maximum achievable data rate? (ii) What is the percent overhead on a T1 carrier; that is, what percent of the 1.544 Mbps are not delivered to the end user? Explain the advantages and disadvantages if any of the following topologies: (i) star (ii) ring (iii) bus (iv) mesh UNIT II UPTU 2006-07 Attempt any four parts of the following: (54=20) Suppose that the string 0101 is used as the bit string to indicate the end of a frame and the bit stuffing rule is to insert a 0 after each appearance of 010 in the original data; thus 010101 would be modified by stuffing to 01001001. In addition, if the frame proper ends in 01, 0 would be stuffed after the first 0 in the actual terminating string 0101. Show how the following would be modified by this rule? 11011010010101011101 Measurements of an infinite user slotted ALOHA channel show that 10% of the slots are idle: (i) What is the channel load, G? (ii) What is throughput? (iii) Is the channel underloaded or overloaded? Consider an error free 64-Kbps satellite channel used to send 512 byte data frames in one direction, with very short acknowledgement coming back the other way. What is the maximum throughput for window sizes of 01 and 07? A bit stream 10011101 is transmitted used the standard CRC method. The generator polynomial is x3 + 1. Show the actual bit string transmitted. Suppose the third bit from the left is inverted during transmission. Show that this error is detected at the receivers end. Explain Basic-Bit-Map (a collision free protocol) used at MAC sublayer. Sixteen stations, numbered 1 through 16, are contending for the use a shared channel by using the adaptive Free Walk Protocol. If all the station whose addresses are prime number suddenly becomes ready at once, how many bit slots are needed to resolve the contention? UPTU 2007-08 Attempt any two parts of the following: (102=20) What is Hamming code? For the following word pattern (message) find out the number of check bit and the bit at eleventh position. If any error is detected, show it. M = 1111 1010 0000 1110 What are medium access control (MAC) protocols? Discuss salient feature of CSMA/CD protocol. Describe the bit stuffing rule used the HDLC protocol. Consider a CSMA/CD network running at 200 Mbps over a 1 Km cable with no repeaters. The signal speed is 2 * 108 m/sec. Compute the minimum frame size. UPTU 2008-09 Attempt any two parts of the following: (102=20) What do you mean by ALOHA? How does slotted ALOHA improve efficiency? SEC(7,4) hamming code can be converted into a double error detecting and single error correcting code (8,4) by using an extra parity check. Construct the generator matrix for the code and show that the code is quasi perfect. Design a decoder for the code. Explain the IEEE 802.3 MAC sublayer frame format. What is the binary exponential back off algorithm? UPTU 2009-10 Attempt any two parts of the following: (102=20) A large population of ALOHA users manage to generate 50 requests/sec, including both originals and retransmissions. Time is slotted in units of 40 msec. What is the chance of success on the first attempt? What is the probability of exactly k collisions and then a success? Explain the working of CSMA/CD protocol. Why there is a minimum frame length restriction in CSMA/CD? Explain the working of GO-BACK N ARQ protocol. How it is different from selective repeat ARQ? UNIT III UPTU 2006-07 Attempt any two parts of the following: (102=20) Write and explain the kinds of shortest path routing Algorithm in brief. Find the shortest path in the following subnet using Dijsktra Algorithm, when the source is fixed but destination is not fixed. Describe the choke-packet method of congestion control. You are also required to explain the variation in the above mentioned algorithm. Explain the concept of Tunnelling in Internetworking. Write down the difference in IPv4 and IPv6. UPTU 2007-08 Attempt any two parts of the following: (102=20) Answer the following question: How is IPv6 different from IP protocol? Convert IP address whose hexadecimal representation is C22F1582 to dotted decimal notation. A class B class network on the internet has a subnet mask of 255.255.240.0. What is the maximum number of hosts per subnet? Explain the purpose of subnetting. What is Link Control Protocol? Give the format of LCP packet. Also how authentication is supported in PPP? Explain. (i) A computer on a 6-Mbps network is regulated by a token bucket. The token bucket is filled at a rate of 1 Mbps. It is initially filled to a capacity with 8 megabit. How long can the computer transmit at the full 6 Mbps? (ii) Discuss the token passing technique used in FDDI. UPTU 2008-09 Attempt any two parts of the following: (102=20) What is the congestion in network layer? Differentiate and explain Leaky-Bucket algorithm and Token Bucket algorithm? What is the role of routing algorithm? Explain the working of Distance Vector Routing algorithm with the help of a suitable example. (i) Explain various phases through which a PPP connection goes using transition state diagram. (ii) What is the significance of IP address classification? What problems of IPv4 are being addressed by IPv6? UPTU 2009-10 Attempt any two parts of the following: (102=20) A computer on a 6-Mbps network is regulated by a token bucket. The token bucket is filled at a rate of 1 Mbps. It is initially filled to capacity with 8 megabits. How long can the computer transmit at the full 6 Mbps? Give a classification of IP addresses used in the Internet. Suppose that instead of using 16 bits for the network part of a class B address originally, 20 bits had been used. How many class B networks would there have been? (i) The protocol field used in the IPv4 header is not present in the fived IPv6 header. Write your justification. (ii) IPv6 uses 16-byte addresses. If a block of 1 million addresses is allocated every picosecond, how long will the addresses last? UNIT IV UPTU 2006-07 Attempt any two parts of the following: (102=20) Describe Transmission Control Protocols (TCP) Transmission policy. Explain the Remote Procedure Call with suitable diagram. You are also required to explain the use of RPC in Transport layer. Imagine that a two-way handshake rather than a three-way handshake were used to set up connections. Are deadlocks now possible? Give an example or how what none exist. UPTU 2007-08 Attempt any two parts of the following: (102=20) Why does UDP exist? Would it not have been enough to just let user processes send raw IP packets? What are two army problem and a three way handshake? State the elements of transport protocol. Describe the feature of the following devices: Routers Bridges Gateway UPTU 2008-09 Attempt any two parts of the following: (102=20) A TCP connection is using a window size of 1000 B and the previous acknowledgement no was 22,001. It receives a segment with acknowledgement no 24,001. Draw a diagram to show the situation of the window after and before the acknowledgement is received. If the window size is change to 11000B and 9000B separately, than what will be the situation? Discuss the issue to be considered in designing different layers. (i) What is user datagram protocol? Give its datagram format. (ii) Would it not have been enough to just let user processes send raw IP packets? Give reason in support to your answer. UPTU 2009-10 Attempt any two parts of the following: (102=20) Draw the TCP header format and explain its various fields. A TCP machine is sending full windows of 65,535 bytes over a 1-Gbps channel that has a 10-msec one way delay. What is the maximum throughput achievable? What is the line capacity? Explain Connection Management at the transport layer in detail. UNIT V UPTU 2006-07 Attempt any two parts of the following: (102=20) Explain the architecture of Electronic Mail (i.e. E-mail). Describe the concept of Domain name System in brief. Explain the working of server side in the architectural overview of World-Wide-Web (WWW). UPTU 2007-08 Attempt any two parts of the following: (102=20) One secret key encryption method involves the permutation of bits. For example an 8 bit plain text is permuted, bit 8 becomes bit 3, bit 1 becomes bit 2 and so on. Draw a diagram to show the mapping of each bit to its new designation. Scramble the bits as you please. What is encryption and decryption algorithm? What do you mean by following : HTTP SNMP How MPEG file format is different from JPEG file format? Encode the following message using Huffman coding: INDIAN INNING Write short note on one of the following : Network security and cryptography Electronic mail and FTP. UPTU 2008-09 Attempt any two parts of the following: (102=20) One secret key encryption method involves the XOR operation. A bit patter (plaintext) of a fixed size in XORed with a block of bits of the same size to create to fixed sized cipher text. What is the encryption algorithm here? What is the decryption algorithm here? Remember that an XOR algorithm is a reversible algorithm. (i) Why do we need Domain name space when we can directly use an IP address? (ii) What is trivial file transfer protocol? How it is different from simple FTP? (i) What is the role of digital signature in cryptography? (ii) What is JPEG standard? How it is different from JPEG 2000? UPTU 2009-10 Attempt any four parts of the following: (54=20) Can a query message in DNS have one question section but the corresponding response message have several answer sections? Describe the addressing system used by SMTP. Describe the functions of the two FTP connection. What is anonymous FTP? Compare the way SMTP and HTTP transfer images. Which one do you think is more efficient? Why? The Diffie-Hellman key exchange is being used to establish a secret key between Alice and Bob. Alice sends Bob (719, 3, 191). Bob responds with (543). Alices secret number, x, is 16. What is the secret key? Can IPsec using AH be used in transport mode if one of the machines is behind a NAT box? Explain your answer.

History Of Cultural Tourists Tourism Essay

History Of Cultural Tourists Tourism Essay Tourism has been known as one of the worlds fastest and largest growing industry. The industry has become very significant to all countries across the world as for decades it has been a major contributor to a countrys economic growth and development. Nevertheless, today there has been a trend and an increasing growth of various tourism markets segments in the tourism industry, which one of them is known as the cultural or heritage tourism that has become the most significant and fastest growing segment in the tourism industry (Virginia Department of Historic Resources, 1998 cited in Huh, Uysal, and McCleary, 2006). Cultural tourist defined by The Australian Bureau of Statistics (1998) is someone who has visited to cultural places and spent at least one night in more than forty kilometres from his original place of residence. The cultural places or attractions can be various including art galleries, museums, animal and sea parks, libraries, concerts, theatre plays, dancing performances and cinema (cited in Filippou et al., 2010). Cultural tourism as a distinct product category generally is different than when people travelling to a destination to experience cultures. Since all travel could involves cultural elements in which tourists are moving from their own cultural environment and travel to destination to experience other cultures. Even various touring activities may enable tourist to experience cultural differences. Yet, cultural tourism means more than just cultural displacement and it is important to distinguish between cultural tourism and touring to different cultures. Cultural tourism i nvolves in the consumption of different range of a destinations tangible and intangible cultural heritage assets include archeological sites, museums, castles, historical or famous buildings, arts, theatre, primitive cultures, subcultures, ethnic communities and other things that represent people and their cultures (Richards, 1996; Goodrich, 1997; Miller, 1997; Jamieson, 1994 cited in McKercher, Ho, Cross, and Ming, 2002) There are only few research has been published examining the cultural tourism market, yet there are some figures indicating the size and the significant of this market. According to various research studies, a significant amount of percentage of tourists going for cultural experiences such visiting cultural attractions and participating in various cultural activities which are not sun, sand and sea related (Richards, 1996 cited in Yun et al., 2008). The World Tourism Organization has also estimated the cultural tourism market accounts for 37 percent of all tourist trips and demand is growing by 15 percent per annum (Richards, 1996 cited in McKercher and Cross, 2003) The growth and importance of this cultural tourism has been stimulated mainly due to the rising demand despite the fact research has showed that cultural tourism is not developing as fast as the global tourism as a whole (de Hann, 1998 cited in Richards, 2007). However, due to the emerging of more educated and sophisticat ed tourists has enable people to access culture and globalization also tend to create more interest in cultures as well as local heritage. Cultural tourist now represents as a new type of mass tourist which seeks for meaningful cultural experiences (McKercher and DuCros, 2003). Thus, this paper objectives is to present a market intelligence report to Australias Destination Marketing Organization (DMO) which will provide them information particularly on cultural tourism segment. This paper also attempts to identify and analyze the profile characteristics and behavior of cultural tourists market in terms of its (1) demographic characteristics, (2) types of information sources used, (3) travel booking preferences, (4) travel motivations, (5) activity participation, (6) travel expenditure, and (7) the marketing implication that needs to be taken account or understand by the destination marketers in such a way for destination to maximizes the its appeal and profit, and highly attract more cultural tourists to the destination by understanding their behavioral profile. 2.0 Target Market Analysis There have been various tourism research studies of cultural tourism which have focused on identifying and analyzing the characteristics of cultural tourists market. These studies are aim to provide comprehensive information and to learn in depth about the target market including their demographic characteristics, the travel behavior characteristics and motivations of tourists who visits cultural destinations, information sources used, booking preferences, expenditures as well the type of cultural activities they participated in such a way to develop marketing strategy of the destination. 2.1 Demographic Characteristics Firstly, to have the understanding of the cultural tourism market segment of what are the characteristics of cultural tourists that visit cultural attractions or participate in cultural activities, hence demographic indicators are being used in tourism research to profile tourists such based on gender, age, income, educational levels, occupation, or marital status. On September 27, 1999 and April 16, 2000, data study were collected by the Canadian Tourism Commission (CTC) in the United States by conducting a Travel Attractions and Motivation Survey, which to examine US originated tourists and helps to obtain general understanding of tourist behaviors and demographic profiles of cultural tourist in visiting various of cultural attractions or activities (Kim et al., 2007). There are 29 types of cultural attractions being identified and were categorized into a few distinctive groups using cluster (four clusters) analysis (see appendix A1) which are include festival and musical attractions, Commercial recreation parks, local festivals and fairs, knowledge or aesthetic seeking attractions. A series of logistic regression analyses were used in this study to identify the various demographic characteristics (gender, age, income, and education) on the four clusters of cultural attraction participation (see appendix A2). In addition, another study were a lso conducted which was composed of tourists who visited the cultural attraction of Virginia Historic Triangle (Williamsburg, Jamestown, and Yorktown) in June and August 2002 (see appendix B) (Huh, Uysal, and McCleary, 2006). On the basis of the two studies mentioned above, demographic characteristics of cultural tourism segment can be clearly identified. It can be concluded that greater percentage or number of women participate in cultural tourism than men. Research also shows that the cultural or heritage tourism segment is slightly moved towards more females. U.S Department of Commerce and the U.S Presidents Committee in the Arts and the Humanities (2005) showed that the majority of women or females participate more in cultural activities compared to men, this is because the position women has improved in recent decades, both in the family and workplace. Women also tend to have the biggest role in decisions making regarding to family vacations both in terms of duration of trips and destination choice (cited in Filippos et al., 2010). From the findings can be concluded cultural tourists are largely made up of adults and the senior age group in the aged of 40s- 60s years. Despite the younger age group ty pically aged 20-29 shows the smallest percentage in cultural tourism yet they are also part of the key demographic group. Moreover, large number of of cultural tourists tends to belonged to the high social group with high household income of $80,000 or more, and generally they are well highly educated with higher percentage of having college and advanced degree (graduate level). Hence, the higher education level of tourists, it shows greater participation and interest in cultural tourism. In contrast the lower percentage of participation in the four clusters of cultural attractions is mostly tourists with lower education level in high school and college. 2.2 Information Sources used As part of information search about the destination that tourists want to visit, there are wide range of information sources of travel that tourists can choose prior to their destination include brochures and material published by visitor information centers and by tourist boards, articles or magazines, internet, TV, word of mouth (WOM) by friends and relatives, travel guidebooks, tour guides, travel agents, and past experiences. The different kinds of information sources available may be grouped into those accessed through internal and external searching (Fodness and Murray, 1997, 1998; Gursoy and Chen, 2000 cited in Osti, Turner, and King, 2009). To know the main travel sources of information being used by cultural tourists can be obtained from a secondary data study which was drawn from the 2004 Tourist Exit Survey conducted on Prince Edward Island (PEI), Canadas major tourist destination, with a total of 3,139 surveys were completed by overnight pleasure tourists (Yun et al., 2008). The 3,139 tourists were categorized into two clusters groups of non-cultural tourist (cluster 1) and cultural tourists (cluster 2) about 1,996 (63.6 percent) of tourists have low participation in cultural activities and 1,143 (36.4 percent) highly involved in cultural activities. Based on the survey results, it was found that the majority of cultural tourists most likely to used the internet or tourism website as a main source of information which accounts for 58.4 percent. Travel information package (49.4 percent) is also become the second main important source of information used by cultural tourists, followed by friends, relatives, or co-workers which accounts for 36.9 percent, this may reflect the high information content of travel information package and strong personal recommendation from friends or family. Cultural tourists are also more likely to use package tour, travel guidebooks, and tourist information centre as well as a source of their travel information. However, very few of them used of newspaper story or advertisement, travel agent, and television program or advertisement as their source of information (see appendix C). 2.3 Travel Booking Preferences Travel booking preferences is closely related to how cultural tourists book its travel in order to visit a cultural destination. Motivations for Travel What are generally the main travel motives of cultural tourists towards attending cultural experiences in a particular destination? Murray (1964), defined motives as a separate distinguishable internal characteristic that occurred, direct, and integrate a persons behavior (cited in Kay, 2009). Some empirical research studies have been conducted to gain better understanding of tourist motivation for traveling to cultural attractions and events or other cultural experiences being offered in the destination. A growing body of conceptual and empirical research is showing basically that not all cultural tourists are homogeneous. Some studies have segmented this market based on the importance or centrality of cultural tourism in the decision to visit a destination. Then McKercher (2002) has built on these studies by adding depth of experience and created a two dimensional model that produces a conceptual model of cultural tourists (see appendix D1) in which he classified and identified five types of cultural tourists based on the centrality and depth of experience (from shallow to deep), and the importance (or centrality) of cultural tourism (Low to high). He recognized different tourist may display different experiences despite having the same or similar motivation levels. Since availability of time, travel partners, tour group participation, level of awareness and interest, education, ethnic background and various other factors could affect individuals participation in cultural tourism (c ited in McKercher, Ho, Cros and So-Ming, 2002). The types of cultural tourists he has identified include the purposeful (high centrality/deep cultural experience), sightseeing (high centrality/shallow experience), casual (modest centrality/ shallow experience), incidental (low centrality/shallow experience), and serendipitous (low centrality/ deep experience) cultural tourists. This model was then tested empirically on a sample on a sample of cultural tourists visiting Hong Kong and differences can be identified in terms of their travel motives (see appendix D2). Based on the data results of this study, each of the different types of cultural tourists are motivated to travel for different reasons than other tourists. Purposeful and sightseeing cultural tourists were motivated to travel for educational and cultural reasons, see travel mostly as a change to grow personally and as a change to learn about anothers culture. In contrast, incidental, casual serendipitous cultural tourists were motivated to travel for creation, fun, and r elaxation, yet to learn also about other cultures. However, serendipitous see travel as more to change to grow personally instead for relax (McKercher and Cros, 2003). There was another general research study by Pandora L. Kay, in the journal of Cultural Experience Tourist Motives Dimensionality: A Cross-Cultural Study (2009). It examine tourists motivational for attending and experiencing a range of cultural related experiences, some was by taken a sample represented by Japanese tourists and Mainland Chinese tourists (see appendix D3). The data showed a generic scale for measuring travel motives for tourists visiting cultural attractions, most commonly found on the dimensions from selected empirical studies representative of the considerable body of tourist motivation research in various contexts. The data shows the most commonly found travel motive dimension in a general context in relation to cultural and non-cultural attractions. Several motive dimensions being listed and it emphasized a large number of psycho-socio-physiologically based dimensions and with the listed of the authors. It clearly shows that only one significant travel motive dime nsion found for cultural attraction motives which mainly for education or knowledge based on the three studies. 2.5 Activity Participation There are huge varieties of activities that cultural tourist usually participate in. The most common and important activities that cultural tourists still mostly engage or participate is visiting cultural sites or attractions such as museums, galleries, and monuments. Based on ATLAS (2004) surveys, about 60 percent of tourists had visited a museum, 30 percent had visited a monument and 29 percent visited a gallery. In addition, there is a trend of moving toward a greater visitation to various different types of cultural attractions in a destination mainly towards arts attractions such as visiting to art galleries, performing arts, and festivals (cited in Richards, 2007). Furthermore, study of cultural tourist taken from Tourists Exit Survey on Canadas major destination Prince Edward Island (PEI), 2004 have identified the different activities participate by cultural tourist compared to non-cultural tourists (see appendix E1). Overall, high percentage of cultural tourists were likely to participate in sightseeing, visiting beaches, visiting a national park, driving tour, and shopping for crafts and souvenir compared to other travel activities being listed. Nevertheless, activities that cultural tourists pursued in a destination can also be different from one another since different types of cultural tourist display different behaviors at a destination. McKercher (2002) classification of five different types of cultural tourists based on the centrality and depth of experience ranging from a shallow, superficial or sightseeing experience to a much deeper, learning oriented experience may display differences in cultural activities participation (see appendix E2). The first is purposeful cultural tourist which characterized as highly motivated and tends to have high centrality and deep cultural experience, thus this type of tourist would generally participate in activities of visiting cultural sites such museums instead of shopping, they likely to visit shop in local markets rather than in stores selling brand names. Tourist who is highly motivated but has more shallow experience is known as the sightseeing cultural tourist. This type of t ourist usually interested in collecting experiences rather than pursuing any one activity in depth, and mostly undertakes activities such visiting museums, shopping or visit local market. The third is casual cultural tourist that has a shallow experience and a destinations culture or heritage such historic buildings or theme parks plays role in the decision to visit. The incidental cultural tourist also has shallow experience and not so motivated to travel for cultural or reasons but still participate in mass cultural tourism activities such as heritage theme parks and other places of entertainment. They tend to avoid visiting temples and other religious assets, and rather choose to visit stores selling brand names. Lastly, the serendipitous cultural tourist is characterized as having deep experience yet has no motivation to travel for cultural reason and still participate in cultural activities like visiting museums (McKercher, 2002, McKercher and Cros, 2003). 2.6 Travel Expenditure Travel expenditure is refers to travel budget or the amount of money in which cultural tourists spend on cultural tourism in a destination. According to a research, cultural tourists known in their high spending on cultural tourism in most tourist destinations with average total spending over $1920 which consider as much higher than visitors on a rural holiday ($1320), at the beach ($1825), and on city trips ($1535) in 2004 ( Richards, 2007). The same data results of study which were taken from the 2004 Tourists Exit Survey conducted on Prince Edward Island (PEI) with 3,139 respondents of overnight pleasure tourist both consist of non-cultural tourist and cultural tourists, clearly shows the differences in travel expenditure between the two clusters (Yun et al., 2008). Cultural tourists generally spend more than non-cultural tourist with the average total spending per person per trip basis of $1186.2 whereas non-cultural tourists only have the total average spending about $825.1 (see appendix F). The relatively high amount of spending of cultural tourists highly associated with the high income levels which characterized this market segment. In terms of expenditure categories, based on the data results the largest percentage cultural tourist spent on accommodations, at restaurants and bars, spending on souvenirs and crafts. 2.7 Marketing Implications Based on all the key findings on the profile characteristics and behavior of cultural tourism segment from various research studies, it has showed that cultural tourists have displayed different characteristics, behaviors, needs, wants and interest compare to non-cultural tourists, as well as different behavior, experience, and motivation are demonstrated in the five different types of cultural tourists indentified by McKrecher though their demographic characteristics are largely the same. This will likely affect the destination marketing or management organization in taking decisions of developing its marketing strategy which can be in terms of product, promotion, packaging, and distribution. Cultural tourists like to seek different activities when they travel include sightseeing, visiting to museums, historical building, and other sites represent culture of a destination. Then destination marketers need to understand the needs of cultural tourists and travel behaviors through a promotional effort of promoting and providing a variety of packaging arrangement of cultural attractions. The types of packaging arrangement that can be offer to cultural tourists can involve different types of cultural products such as museum packaging with art festival and theatre performance or can also be national parks and art galleries. The advantage of these packaging arrangements can create a wider level of interest and offers the variety of experiences that most people are seeking, as well as increasing perceived value for time and money spent. Furthermore, cultural tourists are generally motivated to travel for knowledge or educational reasons and seen as for self personal development by learning others culture. A good strategy of promoting cultural attractions or activities can be created by emphasizing the educational elements or educational information that may benefits to the tourists. Besides, various promotions could be focuses on promoting cultural facilities, attractions, and events through advertisement such as on website, travel guidebooks, or travel operator can be used to capitalize on opportunities to attract more cultural tourists and increase their motivation to participate in greater cultural activities. Moreover, a growing body of conceptual and empirical research has shows the conceptual model or typology of cultural tourists identifying there are five types of cultural tourists which has demonstrates differences on the basis of their behavior, involvement cultural activities and travel motivation. Each of different types of tourists may seek different experiences and engage at different levels of cultural attractions both high and low involvement. For these reasons, destination marketers need to accurately segment the different types of cultural tourists market and apply differentiating marketing strategy for packaging and promotional or advertising in such a way to attract and suits the needs of the different types of cultural tourists. The first is the purposeful cultural tourists who are greatly involved in cultural activities and highly motivated to travel to gain deep experience and knowledge, while sightseeing tourists similar to purposeful tourists the main difference is having shallow experience. Thus, destination marketers need to create an informative promotional or advertising strategy emphasize on works shops, exhibitions, performance, architectural, discussions, museums collection book shops, publications and research to attract both of these cultural tourists. Since these tourists have high involvement, they need to develop deep understanding of the meaning of cultural connections of the attraction and they are may highly attract or influenced by cognitive information (Kantanen and Tikkanen, 2005). Next, the casual and incidental cultural tourists both have shallow experience and not highly motivated to travel to cultural attractions instead they are motivated to travel for fun, creation and relaxation yet still somehow engaging in more cultural entertainment and theme parks. Therefore, persuasive advertising strategy that appeals emphasize on parks, galleries, theater, theme events and parks would appropriate to attract this low involvement type of tourists. Then one effective marketing communication that allows to reach these tourists when they spend time in the destination would be TV advertising on the local network. Lastly, serendipitous cultural tourists who have no motivation to travel to a destination for cultural tourism yet have deep experience. Therefore, satisfaction strategy is can be used to highly attract this tourists to persuade them to visit a destination and experience a cultural attraction. Promotional can be mostly emphasizes on art, architecture, museums, exhibitions, theatre or music performances, and theme events (Kantanen and Tikkanen, 2005). 3.0 Conclusion As the main objective of this paper is to present market intelligence report specifically on cultural tourism segment to Australias Destination Marketing Organization, in terms of its demographic characteristics, information sources used, travel booking preferences, travel motivation, activity participation, travel expenditure, and its marketing implications. Overall, based on the key findings from various research studies of cultural tourists that has been clearly identified, has showed that the cultural tourists segment are different with non-cultural tourists in terms of its characteristics, behaviors, needs and wants. Cultural tourists are made up of adults to senior age with the majority of women participating. This group of segment also highly educated and belong to the high social group of having large household income and travel expenditure. They also tend to choose the internet, travel information and gain information from friends and relatives as their main travel sources o f information. However, McKrecher (2002) reveals that not all cultural tourists are homogeneous and each have different in motivation, experiences and cultural activities participation classify as the purposeful, sightseeing, casual, incidental and serendipitous cultural tourists. The main marketing implication for these reasons, destination marketers should be able to segment the different of cultural tourists market segments with different cultural products needs, promotional strategy and packaging arrangements to cater the needs each of the cultural market as well as to increase their participation in cultural activities. .

Essay --

Blade Runner is exemplified as a dystopia that predicts a future city that sustains corporate capitalism’s worst features, such as urban decay, extreme gaps between wealth and poverty, and authoritative police work. The film depicts an urban city that, due to capitalism, coalesced into a polluted, overpopulated city controlled by monopolies. Roger Ebert describes the city, Los Angeles, in the film as, "The skies are always dark with airborne filth in this Los Angeles of the future. It usually rains. The infrastructure looks a lot like now, except older and more crowded." He believes the film has "one of the most extraordinary worlds ever created..." and gives it the honor of joining his greatest movies collection. This film is a multi-genre film— science fiction and film noir— which creates a very unique stylistic world. The film is characterized in the science fiction genre with flying vehicles— police cars and advertising blimps—, the futuristic city with congested streets, and advanced technology—picturesque billboards, Voight-Kampf machine, picture phones, and voice activated photo analyzers. It also depicts the movie genre of film noir with its low-key lighting consistent throughout Bryant’s office and Deckard’s apartment, the claustrophobic framing with various characters—the overcrowded nightclub—, heavy shadows caused by venetian blinds in Deckard’s apartment, and the rain soaked landscapes during the night. The scene I chose takes place after Deckard has â€Å"retired† two replicants, and has discovered the location Roy Beatty and Pris. The scene follows Deckard as he hunts down Pris, right before the final encounter where he battles Roy. I chose this scene for its attention to detail and captivating visual aesthetic. It ... ...l map of the location in our minds. This suspense continues to build until he meets Pris and she attacks him. The cuts get immediately more frequent and induce a feeling of shock and surprise in the audience. Framing is another way Ridley Scott compares the futuristic to the classical. For example, in the opening shots of this scene, the landscape depicts one of the main themes of the film— a relationship between classical and futuristic. In the establishing shot of this scene, European style apartments cover the foreground and the neon city landscape dominates the background. This separation of the buildings shows the divide between the old and new societies in the film. While the two building are far apart in reality, the camera creates the illusion that they are side by side and places Deckard in the middle, giving him a choice between the familiar and unknown.

City of Alexandria, Virginia Budget Fiscal Year 2011 Essay -- Local Go

The City of Alexandria is recognized as one of the best places to live and do business on the east coast. In 2004, the Alexandria City Council adopted a Strategic Plan for 2004 thru 2015 with the vision of maintaining the city’s vibrant, diverse, historic, and unique neighborhoods. Their mission is to maintain financial stability, provide excellent services that are valued by the customers, and engage the entire community as it plans for the future (City of Alexandria, 2010). In fiscal year 2009, the City of Alexandria received the Distinguished Budget Presentation Award for its annual budget. To receive this prestigious award, the city must meet program criteria as a policy document, as an operations guide, as a financial plan, and as a communications device (City of Alexandria, 2010). To maintain the city’s vision, the City of Alexandria continues to conform to program requirements through the city’s Strategic Plan. This paper will discuss in detail the c ity’s long term financial sustainability, by analyzing the city’s legislative guidance, budget outline and overview, revenue fund sources, employee reductions and the Capital Improvement Program overview. The budget does a good job of outlining its overall goals and changes from the previous year. The City of Alexandria’s budget is set by the legislative guidelines (City Charter) required for the City Council to follow. The City Council provides general provisions to the City Manger to prepare and submit the annual budget to the City Council. The City Manager’s responsibility is to submit a general budget, a capital budget, and an explanatory budget message in the form and with the contents provided by the Charter, and the responsibility of the City Council is to es... ...proved%20Budget%20in%20Brief.pdf Capital improvement program overview (2010, May 3). City of Alexandria Virginia. Retrieved December 9, 2010, from http://alexandriava.gov/uploadedFiles/FY2011ApprovedBudget-CIP%20Overview.pdf FY 2011 approved budget (2010, May 3). City of Alexandria Virginia. Retrieved December 7, 2010, from http://alexandriava.gov/uploadedFiles/FY2011ApprovedBudget-TotalDocument.pdf Legislative references (2010, May 3). City of Alexandria Virginia. Retrieved December 9, 2010, from http://alexandriava.gov/uploadedFiles/FY2011ApprovedBudget-LegislativeReferences.pdf Mikesell, J. (2011). Fiscal administration: Analysis and applications for the public sector (8th ed.). Boston Revenues overview (2010, May 3). City of Alexandria Virginia. Retrieved December 9, 2010, from http://alexandriava.gov/uploadedFiles/FY2011Approved-TotalRevenuesSection.pdf

Exploration Of Social Issues In Once Upon A Time :: essays research papers fc

Once Upon a Social Issue Fairy tales have always been told to us as children; whether to comfort or entertain us, they always seem to be a part of most everyone’s childhood. When Nadine Gordimer was asked to write a children’s story, she replied with a short story titled â€Å"Once Upon A Time†. Although the title is characteristic of a fairy tale, she leads the tale to an ending that is anything other than â€Å"†¦happily ever after.† Gordimer distorts the fairy tale by dealing with certain issues rather than giving the reader the usual fairy tale characteristics. Three of the more significant issues Gordimer likes to deal with in her story are racial discrimination and prejudice, society’s insecurities, and the persuasive way fairy tales have with children.   Ã‚  Ã‚  Ã‚  Ã‚  Gordimer’s â€Å"Once Upon A Time† has the feeling of insecurity right away. In the first part of her story, Gordimer reminds us of our own insecurities. She brings up a familiar situation in which one is awakened by a bump in the night and cannot go back to sleep because of fear or their own insecurities. Gordimer writes, â€Å"I have no burglar bars, no gun under the pillow, but I have the same fears as people who do take these precautions...† So, to better convey this issue of society’s insecurities, she tells herself a bedtime story. In the story, there is a family who is living â€Å"†¦happily ever after†, yet is seems it is all that they can do to keep it that way. Rather than putting their insecurities aside and getting on with their lives, they feel that they must put their trust in security devices to protect their selves. For a short while, the family has a sense of security by posting a plaque stating â€Å"†™YOU HAVE BEEN WARNED† over the silhouette of a prospective intruder. After a short time the family’s psychological need for more security calls for a number of new security devices in order to sustain the top level of security. It is in the family’s pursuit of this â€Å"security† that they virtually imprison themselves. After the installation of burglar bars, Gordimer describes the view â€Å"from every window and door in the house where they were living happily ever after they now saw the trees and sky through bars.†   Ã‚  Ã‚  Ã‚  Ã‚  One of the less obvious issues lining â€Å"Once Upon A Time† is racial discrimination. Gordimer first suggestion that this suburb may be slightly racist is by stating that the plaque on their gate warning possible intruders didn’t designate black or white, therefore protesting too much the owner of the home not to be a racist.

Advertising Campign of Nutella

[pic] TABLE OF CONTENTS |S. No: |Contents |Pg. No: | |01 |LETTER OF TRANSMITTAL |03 | |02 |ACKNOWLEDGMENT |04 | |03 |EXECUTIVE SUMMARY |05 | |04 |BACKGROUND/OVERVIEW |06 | |05 |OBJECTIVE OF THE COMPAIGN |07 | |06 |TARGET AUDIENCE |09 | |07 |STATEMENT TO ACHIEVE THE OBJECTIVE |10 | |08 |RATIONAL & EMOTIONAL REASONS TO BELIEVE & BUY |11 | |09 |COMPETITION |12 | |09 |COMPETITIVE ADVANTAGE |12 | |10 |COMPETITORS |13 | |11 |SWOT ANALYSIS |14 | |12 |PRINT AD (HALF PAGE) |15 | |13 |PRINT AD (FULL PAGE) |16 | |14 |STORYBOARD |17 | LETTER OF TRANSMITTAL B. B. A FALL 2011 PAF-KIET DECEMBER, 2011 SIR SYED HASSAN AZIM PAF-KIET DEAR MR. AZIM WE HAVE MUCH PLEASURE IN SUBMITTING THE REPORT ON â€Å"NUTELLA†. PRAISE TO ALMIGHTY ALLAH, OMNIPOTENT AND OMNISCIENT WHO BESTOWED UPON US THE POTENTIAL AND ABILITY TO ACCOMPLISH THIS WORK. WE WISH TO EXPRESS DEEP SENSE OF SINCERE GRATITUDE FOR THE SUPPORT, HELPFUL SUGGESTION, CONSTRUCTIVE CRITICISM AND ENCOURAGEMENT TO YOU, GENEROUSLY EXTENDED TO US IN OUR WORK. WE HAVE COMPLETED THIS REPORT TO THE BEST OF OUR KNOWLEDGE AND CAPABILITIES. WE HOPE THIS REPORT COME UP TO THE MARK. YOUR’S SINCERELY, FAIZA KHAN (234) ACKNOWLEDGMENT WE ARE FIRST & FOREMOST THANKFUL TO ALMIGHTY ALLAH FOR GIVING US THE STRENGTH & CAPABILITY TO ACCOMPLISH THIS TASK. WE ARE ALSO THANKFUL TO OUT INSTRUCTOR SIR HASAN AZIM FOR PROVIDING US IMMENSE KNOWLEDGE OF THE COURSE THAT HELPED US IN OUR PROJECT COMPLETION. WE THANK THE PEOPLE WHO ACTED IN OUR TVC. AND LAST BUT NOT THE LEAST OUR PARENTS, FOR ALL THEIR LOVE & SUPPORT. EXECUTIVE SUMMARY THIS REPORT IS BASED ON THE NEW ADVERTISING CAMPAIGN OF NUTELLA, THE CHOCOLATE SPREAD. REPORT INCLUDES THE INTRODUCTION & CURRENT POSITIONING OF NUTELLA & THE NEW ONE THAT WE ARE PROPOSING. WE HAVE ALSO EXPLAINED THE TARGET MARKET, & HAVE DESIGNED THE CAMPAIGN IN A WAY THAT IT CAN ATTRACT THE ACTUAL & POTENTIAL CONSUMERS EMOTIONALLY AS WELL AS RATIONALLY. REPORT INCLUDES THE STORYBOARD OF THE TVC, RATIONALE BEHIND THAT, THE TAG LINE, SWOT ANALYSIS & SEVERAL OTHER RELATED THINGS. BACKGROUND This remarkable story began in 1946, in Italy, where, after the war, candy and confections wherein short supply and were purchased mainly for special occasions from the local sweet shop. It was here in northwestern Italy in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable prices. That original Ferrero philosophy was based on a few simple principles: ? Use only the highest-quality ingredients ? Be unique! Never copy anyone else; then Manufacture with the most modern technology Add to that, procedures for ensuring consumers taste only the freshest possible product, as well as some very clever marketing, and the Ferrero story began to unfold. Ferrero is company founded in 1946 in Alba. Originally from pastry shop, today Ferrero International is the world’s fourth largest companies in the confectionery Market. OVERVIEW Nutella chocolate spread is launching in local market although it’s available locally but a wide range of people have some confusion or not familiar with its usage and nutritious value. We are adding a variant which suits to our local environmental need. The competition locally is not very severe b/c people not aware of the product. And no company doing any sort of awareness campaign regarding it. Our product is not just. A chocolate spread but we link a high quality nutritious ingredients in it. The problem which we can face is creating product acceptability regarding its real core values. Locally we don’t have very strong competitor and to some extent imported items. So this is also an opportunity for us that locally no other company doing any sort of promotion and doing any product awareness activities. So it gives us a competitive edge. But the main point of differentiation which itself is very strong is the quality and its nutritious values. We are trying to focus children and mothers. Creating awareness among them and create a high acceptance and proper usage of it among them. The one more reason to target them is that they have a strong impact on buying decision. We just want to endorse it as a quality product which met the requirement of the growing child. PRODUCT DESCRIPTION The product we take is the chocolate spread popular among the children. The product under NUTELLA brand is of very high quality, richer in texture and awesome in taste. Along with it, it’s really nutritious. Something new coming up in this umbrella brand. And we have done it by our pre-research campaign. In that we conduct three focus groups and take expert opinion with different doctors and nutritionist. So what’s new [pic] The upcoming new market champ is inducing a power of strength in every mama’s child. That is CHOCLATE SPREAD WITH ALMOND designed especially according to our local environment. [pic] OBECTIVE OF THE CAMPAIGN We took a product NUTELLA. And in this line no company doing any sort of promotion. A very few people know about these products although they exist in market. People use it but a very large no. of people doesn’t know about the products about its nutritious values and usage. We use it in many ways by doing little variations. Enjoy different taste, texture and awesome recipes. We can use it alone it is also very tasty and nutritious. Nutrition consider it a complete meal (covering 60% of your breakfast requirement). A healthy food for growing children’s and has very high acceptance and likability by growing child. The consumer is going to accept it because of its multipurpose usage. We can use it as it is. It’s ready to eat. It has high nutritious values. Multipurpose use in different range of products like in baking, toping, in dessert, for shakes etc As we all know Nutella already like and accepted by the market. So the new line range are highly accepted by the people who already like and accepted it as a nutritious product and prefer it for their child. They like new range of it and accepted. They got new options and variety of range in taste. Now to make our product successful we have to maintain that trust and belief of our potential customer. We have to assure quality and taste richness and variability of line. The objective of our campaign designed for Nutella is based on multiple objectives that are described below: TO INCREASE AWARENESS As we all know many chocolate spreads available in the market. Customers usually are not aware of the product and do not have brand differentiation in this line. We are tried to create market awareness for the product along with brand differentiation. We focus on its quality and its nutritious values. Ultimately, our prime objective is to generate awareness. Our campaign is basically designed for the purpose of letting the viewers know what NUTELLA is. TO PROMOTE USAGE The second objective of the campaign was to promote product usage. We do not only intend to make people aware of it, but also to convince them on its regular usage. We have showed in our TVC that Nutella is not a brand that is consumed once in a while; in fact it is a product that should be used on daily basis may it be breakfast, brunch, or the supper for that reason. It must be part of your daily breakfast line. Besides, we promote its multi usage like in baking, toping, in dessert, for shakes etc. Enjoy different taste, texture and awesome recipes. [pic] [pic] STATEMENT TO ACHIEVE THE OBJECTIVE MAGIC OF MAMA HMMMMMMMMMMMMM †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ YUMMY! This is the line that attracts us most because it captures our whole idea. We can define it from three perspectives. First of all it tastes good. Normally children avoid eating any food and food supplement. Children like to eat it. It’s healthy its yummy child. So it’s magic for mummies i. e. ithout any hazel children eat healthy food and demanding more and more. Second perspective its healthy helps in growing, make you stronger. Give insta nt energy. So it is magic by having a spoon of Nutella you get instant energy and freshness of rich creamy taste. It is acceptable by children as well as for chocolate lovers. So you can motivate your child by saying its magic. By eating this you are becoming bigger and bigger. Your bones become stronger. Your mind becomes sharper. So children associate with it as a magic given by their mama’s. Nutella gives an assurance of balance diet or a complete breakfast for kids or a must have a spoon in morning meal for kids. Children and females are the key motivator of buying decision. By using word mama we capture whole mothers segment. It gives sense of association. It is creating a bond between mom’s and Nutella. RATIONAL AND EMOTIONAL REASONS TO BELIEVE AND BUY The Rational Reasons to buy and believe Nutella is that, we have approved Nutella from the Specialists Doctors, Health Care Specialist and common people as well through focus group. They all approved Nutella as a completely safe and healthy product for children’s and for everyone. Nutella is healthy and nutritious product for the whole family health’s that’s why the rational reasons exist in to believe and buy Nutella. Every person wants to give healthy and nutritious food to his family and especially children. With the growing trend of working women, it is somewhat becoming a challenge for women to prepare breakfast early in the morning for the whole family. With Nutella, we provide them with ease & convenience that they are no more required to prepare the traditional breakfast in the morning, which, essentially is pretty time consuming; rather they can use Nutella chocolate spread to be enjoyed at breakfast with bread, bun, milk or cookies and having that equivalent nutritious values. Nutella could also be used in many desserts and in different shake. So people get many benefits from a single product and can use it in different ways. The Emotional Reasons to believe and buy Nutella is that every mother wants to give quality and nutritious food to the family. Mothers normally prefer doctor opinion regarding their child health products. Normally doctors have good reputation and high acceptance in any society . people easily accept doctor opinions. Its healthy food having high nutritious value, give instant energy and power. Helps in growing. It is a complete intake that provides the necessary nutrients required by the body. So every mother wants to buy healthy product and give highly nutritious values to their child. This way Nutella grabs the attention of consumers emotionally as well as rationally by offering the following benefits: †¢ Ease †¢ Convenience †¢ Taste †¢ Nutrition Value for money †¢ Plus, it saves time [pic] Our Mission is to have become the name that immediately comes to mind of our customer† This will be accomplished by; †¢ Making, distributing & selling the high est quality. †¢ Operating our business with honesty & integrity. †¢ Giving back to community by: †¢ Purchasing goods & services from local businesses whenever possible. †¢ Concern to future of our society by giving high nutritious product to its upcoming generation †¢ Providing employments opportunity locally †¢ We will offer differentiated nutritious high quality product to feed customers’ needs. †¢ Having concern to our customer health. OVERVIEW OF OUR CAMPAIGN We are designing a marketing plan for our Brand Nutella along with it launch a new variant under its chocolate spread. We introduce new product line with different ingredient and under the same brand name Nutella taking into consideration local environmental effect. Market Plan is sub divided into marketing strategy, business objectives, SWOT analysis, advertising objective, advertising strategy& current market position. Concentrated marketing Strategy is used for our brand as a proven, measureable & unique. Goals, task, resources & Feedback terms are used in order to make business more effective. Describes our brand strengths, weakness, opportunities & threats we would face during launching & after launching. Advertising objective [pic] Our advertising objective is not sales oriented rather we use communicative objective which relate our product to their need, modify and reinforce their attitudes. Through advertising we want to penetrate in the mind of our target audience. ? ADVERTI SING STRATEGY [pic] As we have communication objective we take strategy from the stages of communication process i. e. Feel-learn-do. As we launch a new variant we go for heavy media coverage taking into consideration all the adv. ing tools. ? Current Market Position [pic] It includes size, positioning, placing, and customer preferences , share & business consideration 1. Set of potential customers who have similar needs 2. Who reference each other when buying? 3. Are alike in the way ? Perceive values ? View product and quality Purchase product †¢ To understand customer wants and demands †¢ Easy to become a leader of a small market †¢ Generally more profitable and more effective use of marketing rupee. †¢ country: Pakistan †¢ City: Karachi †¢ Density: Urban & Sub-Urban †¢ Age: 3 years up to15 †¢ Gender: boys and girls both †¢ Income: 35,000 & above †¢ Religion: Respecting all aspects of all religions †¢ Nationality: Specifically Paki’s & other supporting nations! †¢ Social class: Super class, upper middle and moderate class †¢ Lifestyles: zealous & achievers Personality traits: ambitious, obsessive, moderate and simple. †¢ Usage: daily basis †¢ Benefits: nutritious, healthy, within your means, quality guaranteed & easily available. †¢ Loyalty users: strong & absolu te †¢ Readiness stage: fascinated & intending to buy †¢ Attitude towards product: excited & positive because of its current market image and nutritious value. †¢ Grouping customers according to the strength of their product loyalty. †¢ Example: Frequent purchaser. †¢Ã‚  Customers develop loyalty for a variety of reasons; ? Product satisfaction ? High quality ? Affordable price ? Easily available ? Get all the demands & desires from their loyal brand. ? Mind matching Get all the designs that they want. ? Unique & different to rest of the products in the market. General Strategy Options (as they relate to target marketing) †¢ Undifferentiated Marketing †¢ Differentiated Marketing †¢ Concentrated Marketing †¢ Micromarketing SELECTING AND EXECUTING A STRATEGY Basic determinants of marketing strategy: †¢ Company resources. †¢ Product homogeneity. †¢ Stage in the product lifestyle. Competitors’ strategies. †¢ Concentr ated marketing Focusing marketing efforts on satisfying a single market segment; also called niche marketing. †¢ Approach can appeal to mothers specially working ladies and children and too some extent father. Offer highly specialized quality ingredients. †¢ Nutella appeals to healthy conscious & chocolate lover. †¢ Specialized in their own making †¢ art of selecting concentrated strategy †¢ By this tic tact, Nutella induce a new wave of taste in spreads. †¢ Has its own unique way of describing taste and quality. †¢ Can put dreams on real edge, this is the main objective. A marketing strategy that emphasizes serving a specific market segment by achieving a certain position in buyers’ minds relative to the competition †¢ Attributes †¢ Price/quality †¢ Competitors †¢ Application †¢ Product user †¢ Product class Oftentimes, positioning focuses on Points-of-difference (PODs) The act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market & consumers. The further details of positioning can be measure by positioning map; – In planning our positioning strategies, we prepare a positioning map which gives a view that consumer’s perception about our brand versus competing high- low price according to places & quality. – The better the place, the better the quality with relative high price like Agha’s, Hyper star, Naheed etc having relatively high cost. Consumer’s perception would be quite clear regarding our brand & its quality. This is the strategy that gives a benefit to both parties. Consumers, who can’t afford high prices, can go to places like Imtiaz store & other outlets & get their desired stuff. – On other hand, we are having our benefit in our perception i. e. we cost in accordance to quality. And we are providing highest quality food which suits the growing child. COMPETITORS THE MARKETING MIX Marketing mix includes product, price, distribution and promotion. As powerful as single element can be, it’s the unique blend to create by changing in juggling all four that leads to possible sat isfaction. Thus promotion which includes advertising must be balanced with the product design, the price and the method of distribution to create the overall marketing mix that customer considers when they chose their product. PRODUCT Nutella is a cheerful brand emerge with vigor to satisfy our customers want , Customers would like to acquire their money's worth from a product they purchase, our brand not only is the better worth of their money they paid but also the cheerfulness brand spreading Brand name Is for better recognition & to make it peculiar with the company launching. It also turns product exclusive & give rise to brand loyalty. The Brand name is Nutella, which have already international reorganization all around the world. It must help us out and also help in promoting our new ass variants. Quality Highest quality approved by international and local doctor. Highest nutritious value among its competitor. Rich and creamy texture along with awesome taste. Safety Aspire to gain our client’s, confidence by paying attention to the finest detail of each and every product & make it durable, perishable and safe. Packaging As it symbolize the feeling with which brand is stepping in to the market, Nutella is outspreading joviality and cheerfulness with its chromatic and variegated packaging. Expiry Each item we manufacture carries a one-year expiry. Size Providing the whole size range gratify the selected segments, providing different size bottles from economy pack to family jar. Skim prices: Charging a relatively high price for high quality product available in the market, in order to build a high-quality image. Competition based prices: As it does depend and related with raw material prices, we may landed with competition based price at product maturity stage Market oriented prices: We do not follow market oriented pricing approach, claiming our product as of excellence indication. Special offer pricing: On festive occasions the brand pricing strategy slightly change with customer deals name â€Å"magic† deals comprises relatively moderate prices with some additional value added surprises. PLACEMENT Brands positioning is done on Quality over pricing. We want to position our brand in customer mind. We want customer demand our product. We cater all that places where our target market can reach. We provide our own customized racks for placing our brand in store so that it easily identifiable and differentiated from other brands. Distribution channels: Nutella has already establish distribution channel which augment deliver its offerings to valuable customers Inventory management: Brand has efficient inventory management system to control the market setup, for better sales forecasting, sales and operation. Warehousing & Distribution centers: The brand will operate with the existing warehouse, Nutella posses Satisfy their external suppliers by providing them with clear instructions and requirements and then paying them fairly and on time. So, the product reaches to their destiny safely. Advertisement: TV, radio, poster, news paper, internet, magazines, public transport, children shows, socializing network are the mediums, brand willing to use, for placing promotional content. Promotion Promotional strategy: Push & pull; brand decided using both strategies side by side increase force and trade promotion activities & advertisement efforts. Sales promotions: Settle on to publicize brand through sales promotion by presenting incentives and distributing merchandise to buyers or giveaways. Cash in a bucket, price discounts on events or launch, combination offers like chocolate syrup with spread Personal selling: In here face to face is the most common tactic to follow, but Nutella steps in with new energy so social events & exhibitions & sales force are approaches to act upon Public relations & publicity: Brand support marketing public relations by hosting middlemen meeting quarterly and providing privilege club member cards. Throwing parties on new product lunch, Co operate public relation, Communication, CSR, Media are also be the tools. PROMOTIONAL STRATEGY (PULL): MEDIUMS: †¢ Electronic o Television o Radio o Digital media ? Face book ? Yahoo ? Google ? YouTube ? geo †¢ Outdoor o Billboards EVENTS AT DIFFERENT PLACES LIKE: †¢ Arena †¢ Emerald tower †¢ Park tower †¢ Forum †¢ Hyper star BRAND ACTIVATION: †¢ Different shopping malls †¢ Expo-exhibition (books fairs of children) †¢ At schools PRINTING THE NUTELLA LOGO ON: †¢ School lunch boxes †¢ Milk shake bottles or water bottles †¢ Stationary products Direct marketing (direct mail) External communication (helpline, online consultancy, toll free no’s) Chocolate world providing you the experience of being taste conscious are the additional things that brand will soon get acquired to make children choosy, health conscious & drive them smartly crazy! Advertising objective and advertising strategy: Our advertising objective is not sales oriented rather we use communicative objective which relate our product to their need, modify and reinforce their attitudes. Through advertising we want to penetrate in the mind of our target audience. ? ADVERTISING STRATEGY [pic] As we have communication objective we take strategy from the stages of communication process i. e. Feel-learn-do. As we launch a new variant we go for heavy media coverage taking into consideration all the adv. ing tools. The objective of our campaign designed for Nutella is based on multiple objectives that are described below: TO INCREASE AWARENESS As we all know many chocolate spreads available in the market. Customers usually are not aware of the product and do not have brand differentiation in this line. We are tried to create market awareness for the product along with brand differentiation. We focus on its quality and its nutritious values. Ultimately, our prime objective is to generate awareness. Our campaign is basically designed for the purpose of letting the viewers know what NUTELLA is. TO PROMOTE USAGE The second objective of the campaign was to promote product usage. We do not only intend to make people aware of it, but also to convince them on its regular usage. We have showed in our TVC that Nutella is not a brand that is consumed once in a while; in fact it is a product that should be used on daily basis may it be breakfast, brunch, or the supper for that reason. It must be part of your daily breakfast line. Besides, we promote its multi usage like in baking, toping, in dessert, for shakes etc. Enjoy different taste, texture and awesome recipes. STORY BOARD 1st TVC [pic] 2nd TVC[pic] FULL PAGE PRINT AD______________________ HALF PAGE PRINT AD______________________ [pic] [pic] ACTION PLAN To make aware about our product we approach to adopt something different and new, as we have seen in much advance markets globally renown, they go with the stream style to create awareness among people about their products changes with the variable change in technology, this task also set us with a bit difficulty that the people first accept that the variant (almond which we added) we designed for them , according to their geography and variant, for that we start with publishing flyers, later on when we get the feel that people are curious to see something new in the market. Then we on air offer digital adds before a week we will’ be available in the markets. The biggest plan we have, we r going to use computer base technology in diff places like arena hyper star forum park tower. We r installing a software which are working on a older concept of MR POPEY that is i. e. by eating a tin of spinach he got an extra ordinary power we using the same concept with the computerize effect by eating a tea spoon of Nutella children transform in a powerful corrector like bentan and power puff girl on the computer screen we are planting the computerize screen software in all the above mention places which catch the child along with their parents, we are placing Nutella stoles in many public places related to our target audience along with that we focus. We set our dummies product correctors in different public concentrated areas on different occasion i. e. ike book fair exhibition in expo etc, we decided to make that precious moment a event for others by setting flat screen panels in the mall, and decorate mall with the multihued banners and colures of Nutella. Last but not least, we have some surprising planning that will be reveal on the day on launching. MEDIA PLANNING M edia planning includes television, radio, newspaper, social networking sites, magazines, billboards and many others . the analytical frame work to consider which media to use, how to use them, when to use them and where to use them effectively and efficiently called media planning . the process of directing the advertising message to the target audience at the appropriate time and place using the using the appropriate channel. Channel Summary – Radio | |Channels |Net Amount |Spots |Share % |Network Areas | | FM 99 Power | 255,529 | 708|6% |Islamabad | | FM 103 | 588,281 | 889|14% |Karachi,Lahore,Faisalabad,Multan | | FM 107 | 968,489 | 1,912 |24% |Karachi | | FM 91 | 1,355,738 | 2,355 |33% |Karachi,Lahor,Islamabad,Gawadar | | FM 99 | 446,765 | 1,810 |11% |Karachi | | FM 94. 6 | 448,679 | 1,067 |11% |Karachi | |Total | 4,063,481 | 8,741 |100% |   | Summary – Digital |   |   |   | |Networking Sites |Media Cost($) |Estimated clicks |Total Media Cost |Ad serving Cost | | Yahoo | | | | | | |3,771 |8,560 |3,771 |46 | | Facebook | | | | | | |3,520 |25,633 |3,520 |138 | | Google Contextual | | | | | | |4,902 |45,820 |4,902 |247 | | Google Placement | | | | | |2,514 |25,000 |2,514 |135 | | Geo | | | | | | |3,143 |28,000 |3,143 |151 | | Youtube | | | | | | |2,263 |18,560 |2,263 |100 | |Total | 20,112 | 151,573| | | | | | |20,112 |818 | Print Summary – Magzine | |Magzine Name |Net Amount |Readership |circulation | | Pak and Gulf Economist | | | | | |72,977 |45,000 |15,000 | | Images | 324,054| 270,000| | | | | |90,000 | | Dalda Ka Dasterkhwan | | 120,000| | | |49,256 | |40,000 | | Time (Pak Edition) | | 390,000| | | |- | |130,000 | | Young World | | 130,000| | |- | |45,000 | | Smash | | 250,000| | | |- | |55,000 | | Masala | | 280,000| | | |- | |60,000 | | Foodline | | 295,000| | | |- | |75,000 | | Chef | | 220,000| | | |- | |85,600 | | Synergyzer | | 285,000| | | |- | |125,000 | | Newsweek | 375,903| | | | | |45,000 |15,000 | | Kitchen | | 225,000| | | |- | |85,000 | |Total | 822,190 | 2,330,000 | 820,600 | |Print Summary – Newspaper | |Newspaper Name |Net Amount |Readership |circulation | | Dawn ( Combined ) 492,562| 270,000| | | | | |90,000 | | Dawn ( Combined ) | 615,703| 270,000| | | | | |90,000 | | The News ( Combined ) | 1,036,973 | 240,000| | | | | |80,000 | | The News ( Combined ) | 680,513| 240,000| | | | | |80,000 | |   |   |   |   | |Total | 2,825,751 | 1,020,000 | 340,000 | |Channel Summary – Tv | |Channels |Net Amount |Total no. f Spots |Total Sec | | Geo News | 5,113,220 | | | | | |172 |6,880 | | Samaa news | 1,904,587 | | | | | |173 |6,920 | | Geo entertainment | 1,078,137 | | | | | |56 |2,240 | | Ary Digital 3,282,101 | | | | | |95 |3,800 | | Cartoon Network | 1,934,760 | | | | | |100 |4,000 | | Ary Zauq | 3,427,668 | | | | | |141 |5,640 | | Oxygen | 145,714 | | | | | |99 |3,960 | | Ary the music | 364,285 | | | | | |99 |3,960 | | Nickleodeon | 364,285 | | | | | |99 | 3,960 | | Play Tv | 218,571 | | | | | |99 |3,960 | | Masala Tv | 158,961 |108 | | | | | |4,320 | | Axn | 582,857 | | | | | |99 |3,960 | | HBO | 1,007,856 | | | | |99 |1,007,856 | |   |   |   |   |   | |Total | 19,583,002 | 1,439 | | | | | |1,061,456 | |Outdoor Summary | |Location |Campaign Net Amount |Area Sq. Feet | | Karachi | 7,216,000 | 1,080 | | Lahore | 4,329,600 | 4,450 | | ISB | 6,560,000 | 2,055 | |   |   |   | |Total | 18,105,600 | 7,585 | ———————– ADVERTISING CAMPAIGN OF NUTELLA GROUP MEMBERS †¢ SYED MOHAMMAD SHOAIB (4478) †¢ FAIZA KHAN (234) MALIK UMAIR HAMZA (4081) SUBMITTED TO SIR HASAN AZIM SUBMISSION DATE; 17TH DECEMBER, 2011 MARKET SEGMENTION NEED OF MARKET SEMENTATION GEOGRAPHIC SEGMENTATION DEMOGRAPHIC SEGMENTATION PSYCHOGRAPHIC SEGMENTATION BEHAVIORAL SEGMENTATION SEGMENTING BY BRAND LOYALTY TARGET MARKET CONCENTRATED MARKETING POSITIONING Positioning Map High Naheed/Aghas Hyper start EDCO Imtaiz Makro and other local leading store Price Low High Perceived Quality ? The strong Pakistani mindset towards traditional food and against bread can be one of the threats. ? There are no much of a threats until it gets positioned. ? After positioning it has to beware of duplicate brands. The Pakistani market has been and will always be a welcoming one for new products like Nutella as it did for Kellogg’s. ? The purchasing power of Pakistani has been on a raise lately and the rise of urban middle class will be appositive sign for Nutella. ? The population of youth is more and hence Nutella has a bright chance of succeeding. ? Not much of a competition exists in Pakistan. ? It’s high in carbohydrates which is the major nutrient lacking in Pakistani kids. ? It has low GI and it works for the apprehensions of the mothers and keeps the kid energetic all day long. ? It’s tasty and delicious and will definitely work for kids ? Quicker to make and easy to eat which will solve the problem of working mothers who find preparing breakfast a challenge. Chocolate in the morning is not very welcomed in Pakistani homes & Pakistani mothers and kids are still inclined towards the traditional food. Suggested retail price: our retail prices are Bottle of 350gm is around Rs310 Volume d iscounts: As the brand recently will get launch, accept volume pricing when brand reach to growth stage. 1st month discounts: give privilege low prices to costumers buy product at the very first i. e. you also called opening promotional activity. Price flexibility: Nutella is an exclusive brand so we just propose fixed price, no price flexibility. Profitability: Brand profitability is based on the skimming It†¦ †¦ Fall11 PAF-Karachi Institute of Economics & Technology